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The Traveler

New for savvy travelers

By Michele Sponagle

Canada is big, really big. So you can’t blame a visitor for being a bit overwhelmed by all the country has to offer. A new website,, newly launched in August by the Canadian Tourism Commission makes it easy to navigate. It is like a Swiss Army knife of travel sites with useful tips galore.

Looking for Canada’s most awesome apple fritters, Montreal’s hottest new designer boutique or a Toronto museum that flies under the radar among out-of-towners? This is the place to find the real scoop. Because when travelers are looking for information, they want it from trusted sources. taps into the knowledge from locals and visitors alike who have been there and done that, by providing a plethora of handy tips, and even some video clips on what to do, see and eat. And it slices Canada up into manageable bites of information divided among topics such as arts and culture, city breaks, culinary, luxury and outdoors. And all the content is generated by those who had first-hand experiences.

According to Kate Duffy, Manager, Social Media, Canadian Tourism Commission “It’s really a grass roots’ approach,” she explains. “It’s information shared from traveler to traveler. It’s the insiders’ take on a destination and where to find those hidden gems, whether you’re a first-time or a repeat visitor.”

It goes further than just providing names of places. The site can map them, too. And users can cherrypick the places that appeal to them. With a single click, they can be saved and compiled on “My List.” Soon, an itinerary is born, chockfull of practical tips for where to go, what to taste, to see and to experience.

It can be sent to a traveler’s mobile device, so it’s readily available at a glance. And itineraries can be shared with friends and family via a downloadable app that shares itineraries through Facebook and other social media. Armchair travelers can follow along as every new destination is explored. It’s the next best thing to being there. Once trying the site, it’s clear just how innovative, practical and easy to use it is. Love to share? Love to be in the know? This site fits all.

Download the Explorecanadalikealocal app from the Apple store, and check out this Exlorelikealocal video.


Photo © Distillery Historic District, Toronto/Tourism Toronto

New for savvy travelers